Lionsgate has signed a deal with AI company Runway, giving it full access to the John Wick and Hunger Games producers’ film and TV archive.
Lionsgate has signed a deal with Runway that will allow the company to train AI on its back catalogue in exchange for access to its software for use in film and TV production, according to the Wall Street Journal.
The studio hasn’t yet specified what aspect of the production process the technology will be used for. AI was at the centre of months-long negotiations with Hollywood’s actors and writers’ guilds during the strike action of 2023.
“Runway… will help us utilize AI to develop cutting edge, capital efficient content creation opportunities,” Lionsgate Vice Chair Michael Burns said in a statement, according to the BBC.
Runway is one of a number of AI companies currently being sued for potential copyright infringement in a California court.
Quick reminder to media reporting on the Lionsgate and Runway ML deal. Runway ML is currently being sued on potential copyright infringement and trade dress violations, and that the judge found plaintiffs claims plausible enough to allow discovery. Readers need to know this. https://t.co/UtXXGidbmh
Runway co-founder and CEO Cristóbal Valenzuela said that AI can “significantly accelerate one’s progress through creative challenges… by helping to solve specific tasks, not by replacing entire jobs.”
On an unrelated note, here’s a graph showing the correlation between hours worked and take-home pay for workers not on PAYE contracts (the majority of people employed in the film industry):
…And here’s another graph, showing the correlation between the number of hours it takes to do a task and the number of people employed to perform it:
How fascinating! Still, Mr Valenzuela says AI won’t replace any jobs, so we’re sure everything’s fine.
The UK government’s AI action plan is high on credulity, low on clear-eyed thinking about how it’ll affect our creative industries. A few thoughts.
“Uncoked kermelss of corn, thalt stay stay undigitated,” warns a medical drawing. “Uncoked kardes of corn, abenen of part inite broken bown into grose and absosed.”
No, this isn’t a bit of Dadaist [...]
Director Brady Corbet has addressed the use of AI in the making of The Brutalist, a revelation that's hurt the film's Oscar chances.
Just yesterday we covered a story which claimed that The Brutalist's Oscar momentum had been somewhat clipped by the revelation that the film's creators had used AI processes on various aspects of the [...]
James Wan’s Saw turns 20 this year and is back in cinemas. A look at one of the most influential horror films of all time:
There's a comparitively small group of horror films that have, one way or another, changed the genre. The Texas Chain Saw Massacre, Night Of The Living Dead, The Blair Witch Project [...]
Joe and Anthony Russo, the directors of Avengers: Infinity War and Endgame, hire an AI expert to help with the creative process.
The Russo brothers are currently preparing their $300m+ Netflix movie The Electric State for release, before they head back in the land of Marvel for Avengers: Doomsday and Avengers: Secret Wars. Now we learn [...]
The Oscars may require transparency over the use of AI in making of films, as part of future submissions. More here.
AI is a topic that has dominated awards season this year. Brady Corbet's The Brutalist is a highest-profile casualty of a widespread aversion to the emergent technology, which is already claiming the jobs of humans [...]
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